before we discuss about strategies to manage demand we flashback moment the problems faced by the service that is the excess demand than teredia services. To better understand the issues facing longer service please click here .
Well to tackle it all then we need a strategy to manage the demand for services. It is important to do is because customer satisfaction is very important for providers of services provider company. To understand more about the strategies to manage demand let us consider the following explanation.
In a service company if it is to control the variation of the demand, then the company should be able to determine what factors affect demand. The source of information that can be used for such needs are historical sales data, general publications, and customer surveys.
Well here to assist you in identifying the factors that influence the demand.manajemen keuangan
1. The request follows a certain cycle that can be predicted? If you follow a cycle we need to identify again, if the length of the cycle of one day (variations by hour)? One week (variation in days)? One month (variation in mingggu)? Or other periods?
Often a wide range of this cycle applies to a particular request. For example angkuatn passenger services may vary according to the hour of the day, day of week, and season each year. Well that's why it is important to determine whether such variations follow a cycle or not.
2. We must also know the main causes of the cyclical variation. Whether it's working hours, wage payment date, day school and holiday, seasonal changes, or other factors.
3. The last we also need to know the level of demand that changes at random or not. If randomly, we must also find out why:
The weather changes from day to day
Health-related events can not be determined with certainty
Accidents, certain krimilitas and natural disasters.
If we regard the situation of capacity to demand, then there are several kinds pendekatn that can be applied to manage demand (smoothes fluctuations in demand), namely:
1.Tidak Doing Anything
In this case a service company to let the level of demand as it is, without any attempt to change it. Well if it is linked to the situation of capacity to demand, from three possibilities can occur:
The situation is not adequate capacity (demand berlebi)
Adequate capacity (demand satisfactory)
Excess capacity (reduced demand)
2.Mengurangi Demand
Well for this second approach that the company will reduce demand during peak demand period. At the moment demand exceeds capacity, the increase in price can generate huge profits for the company. However, companies should carefully consider the price elasticity of the company's services is how much the effect of price changes to the volume of requests.strategi pemasaran
Because the consumer has a level of sensitivity to barga different. For example the perpetrators executives and business people will tend to pay the price berapun services offered, diabandingkan local tourists. Therefore we often find flight binis distinguish two classes, namely the economy and the executive.
Rates executive is more expensive, but is comparable to the facilities provided by the airline, such as comfortable seating and spacious, service is more personal, more varied menu dishes, as well as other facilities.cara membuat instagram
Sealiniti also the company should be able to encourage the utilization of services at a time or other occasions. How that can be achieved is by, using price incentives, for example, providing provides discounts at certain times.
Another way that can be taken by way of malakukan demarketing on any busy periods. What is meant by demarketing is to maintain customer goodwill during periods where demand can not be fulfilled everything.
As an example of this strategy is to use advertising that will encourage consumers to shop early to avoid crowding at the time before Eid. These ads may be accompanied by pieces of fairly attractive price so that consumers would be interested in buying.
